The strategy failed in the US 2010 midterm elections, and Islamophobic candidates will do even worse in 2012.
By Stephan Salisbury
During the 2010 midterm election campaign, virtually every hard-charging candidate on the far right took a moment to trash a Muslim, a mosque, or Islamic pieties.
In the wake of those elections, with 85 new Republican members of the House of Representatives and a surging Tea Party movement, the political virtues of anti-Muslim rhetoric as a means of rousing voters and alarming the general electorate have gone largely unchallenged. It has become an article of faith that a successful 2010 candidate on the right should treat Islam with revulsion, drawing a line between America the Beautiful and the destructive impurities of Islamic cultists and radicals.
“Americans are learning what Europeans have known for years: Islam-bashing wins votes,” wrote journalist Michael Scott Moore in the wake of the 2010 election. His assumption was shared by many then and is still widely accepted today.
But as the 2012 campaign ramps up along with the anti-Muslim rhetoric machine, a look back at 2010 turns out to offer quite an unexpected story about the American electorate. In fact, with rare exceptions, “Islam-bashing” proved a strikingly poor campaign tactic. In state after state, candidates who focused on illusory Muslim “threats”, tied ordinary American Muslims to terrorists and radicals, or characterized mosques as halls of triumph (and prayer in them as indoctrination) went down to defeat.
Far from winning votes, it could be argued that “Muslim-bashing” alienated large swaths of the electorate – even as it hardened an already hard core on the right.
The fact is that many of the loudest anti-Muslim candidates lost, and for a number of those who won, victory came by the smallest of margins, often driven by forces that went well beyond anti-Muslim rhetoric. A careful look at 2010 election results indicates that Islamophobic talking points can gain attention for a candidate, but the constituency that can be swayed by them remains limited, although not insignificant.
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